POPCORN
IDEA
Welcome inside
What's
inside
our brain?
A little strategy.
A lot of curiosity.
And way too many ideas.
The brains behind the popcorn
Three founders. One tub of ideas.
- EB
Eshaan Bajaj
Kernel Strategist
Builds brands with purpose, not just presence, and turns business challenges into brands built to grow.
- JA
Jaanvi Agnihotri
Creative Popper
Part strategist, part storyteller. Finds what makes people tick and turns your what ifs into what's next.
- IP
Isha Prakash
Flavour Strategist
Brings structure to big ideas and finds the sweet spot between what a brand needs and what its audience wants.
Room 01
Why we pop
It started with a simple obsession:
Marketing.
The strategy behind it.
The brand behind it.
The idea that makes people stop scrolling.
The campaign that makes people remember.
The tiny thought that somehow turns into the big idea.
And honestly? We couldn't stop thinking about it.
So we called ourselves The Popcorn Idea.
Because that's what happens in our heads — one idea pops, then another, then another. And before you know it, there's a whole bucket full of them.
The ideas don't really stop.
They keep popping.
Room 02
What do we actually do?
Pretty much anything that helps a brand think, build, launch or grow.
Tap a kernel to pop it open
Room 03
How we think
We don't just look at your brand from one side.
The client
"If this were my brand, what would I do?"
The customer
"If I saw this as a customer, would I care?"
Client brain + Customer brain = Popcorn brain.
Room 04
We don't look at your product like an agency looking at a brief.
Welookatitlikeit'sours.
We put ourselves in your shoes:
"If this were my brand, what would I do?"
Then we switch sides.
We put ourselves in your customer's shoes:
"If I saw this as a customer, would I care?"
And somewhere between those two perspectives, the idea usually starts to pop.
Room 05
Who do we work with?
Brands.
Big ones. Small ones. New ones. Growing ones.
We've worked across categories including FMCG, coffee, chai, optical and consumer brands, and we're always open to discovering the next interesting product or problem.
And yes, we're open to service businesses too.
Because we're less interested in what category you're in and more interested in what we can make out of it.
We're down for the absurd.
We're fascinated by ideas that make you go:
"Wait… what?"
Absurd comedy. Unexpected storytelling. Ideas that shouldn't work — but somehow do.
We like breaking the expected.
Not for the sake of being weird.
But because predictable rarely gets remembered.
Normal idea
One idea pops.
Then another.
And another.
That's the popcorn idea.
A brain full of ideas, built to make brands pop.
Got something worth popping?
Let's see what we can make of it.